Intricate embossing and foiling as a sales tool. Lotus Labels are here to help you create and revamp your packaging and leaving a lasting impression.
What is Embossing?
Typically, embossing creates raised text or images, with or without the addition of colour or metallic elements. However, intricate embossing goes beyond the basics. This advanced technique involves crafting highly detailed, intricate designs with fine lines such as micro-embossing, and multi-dimensional holographic effects. It adds a level of detail that can elevate your original packaging from functional to luxurious.
The Embossing Process
At Lotus Labels, we have invested in cutting-edge technology to achieve this level of detail. This is how it’s done:
Die Creation: A custom-made metallic die is created with the desired embossing elements. This die is the precision tool for printing the intricate designs.
Counter Die: A matching counter die is also created. This counter-die fits perfectly with the embossing die, creating the necessary mould to form the pattern.
The die-station: The label or carton material and foil (if required) are placed between the embossing die and the counter die.
Pressure Application: The press applies significant pressure, forcing the material to shape to the die’s design, which leaves a raised effect in the material and simultaneously applies the foil, if required.
Our advanced machinery allows us to handle even the most delicate materials and produce consistent, high-quality results, even for small batch runs.
The Benefits of Intricate Embossing and foiling
Enhanced Visual Appeal: Embossing adds a layer of sophistication and visual appeal that flat printing simply can’t replicate. The raised profile catches the light, creating a dynamic effect, especially when combined with foiling.
Tactile Engagement: Beyond the visual, embossing engages the sense of touch. Consumers are drawn to feel the raised textures, creating an interactive experience.
Perceived Value: Intricate embossing elevates the perceived value of a product. It signals quality and precision, making products stand out on shelves.
Brand Differentiation: In a competitive market, intricate embossing and foiling can be a powerful tool for brand differentiation. It makes your product unique, as the embossing is completely customisable.
Eco-Friendly: Embossing is also the most eco-friendly of all the embellishments. In the case of blind-embossing, only pressure is applied to the label surface to create the raised features, nothing else. If any foil is applied, it adds an ultra-thin layer 6,000 times thinner than a human hair. Thanks to the miniscule foil layer involved, packaging recyclability and compostability are not compromised, provided suitable base substrates are used.
Combination of materials: Â Combining matt effect surfaces with gloss spot coating can look very appealing, especially when embossing is added, providing boundless options for creativity.
Lotus Labels: Specialised in Foiling and Embossing
We possess significant expertise in this very specialised art of printing. With our ongoing investments in precision technology, we can work with the most intricate designs, whether for small batches or large runs.
Click here to contact us today and let us discuss your next print embellishment project.
