In today’s crowded marketplace, shoppers are spoilt for choice, making it essential for brands to find that “wow” factor – that extra special element that helps win-over new clients. Printed Fresnel lenses provide exactly that.
Demystifying printed Fresnel Lenses: Ultra-thin, Smart, and Stunning
“What are these printed Fresnel lenses?” As opposed to optical lenses made from glass, printed Fresnel lenses are made of an ultra-thin film incorporating an invisible micro-structure of clear lines which create an optical 3D illusion when applied onto a pre-printed material such as a label or a carton material. Lenses are applied in a special hot-foil stamping process. They are 6,000 times thinner than a human hair and virtually flat, yet they make the underlying printed subject appear in 3D without magnifying it.
A Powerful “Wow Effect” in Product Marketing: Turning Heads and Sparking Curiosity
Fresnel lenses create a captivating experience. Here’s how:
Adding 3D Depth: Instantly elevate your product’s perceived value by adding an extra optical dimension.
Creating Mesmerising Visuals: Printed Fresnel lenses genuinely surprise and generate interest. Gain new clients through interactive packaging.
Making a point: Make elements of your artwork stand out.
Building Unforgettable Brands: Differentiate yourself from the competition with unique and memorable packaging. Fresnel lenses create a distinct visual signature that builds brand recognition and loyalty.
Fortifying Security: Protect your brand from counterfeiting. Fresnel lenses are a complex visual security feature that is impossible to replicate by standard methods.
Who Benefits from This Brilliant Technology?
Fresnel lenses offer great potential across numerous industries:
Premium Food and Beverage: Elevate the luxury and exclusivity of your wine, spirits, and gourmet products. Let medals and certification graphics pop out visually.
Health and beauty packaging: Lenses can add a stunning visual effect to elements of your artwork, such as water droplet graphics.
Make a Lasting Impression
At Lotus Labels, we are passionate about pushing the boundaries of packaging innovation. We are eager to collaborate with you to create labels and cartons that not only meet but exceed your expectations. Our team is dedicated to helping you harness the power of Fresnel lenses to make your products truly unique.
Ready to transform your packaging? Contact us today at [email protected] to explore how Fresnel lenses can help your brand stand out from the crowd. Let us guide you in unlocking the full potential of this groundbreaking technology.
